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HOW IT ALL BEGAN

Danish bag-maker  Mismo was founded 10 years ago by husband-and-wife duo Alexander Bach &  Rikke Overgaard, before the notion of the minimal everyday bag became so popular. “I think the reason you might say we develop great bags consistently is because we have this very steady platform from where the design and idiom originates,” explains Bach, pointing out that the inspiration for each new line builds on what they’ve done in the past.